About Double Lift
Creating the Magic of Successful Products Through Strategy and Execution
Who We Are
At Double Lift, we help businesses transform bold ideas into digital products that users love. We specialize in creating innovative, user-focused solutions for fintech and trading platforms. Our philosophy is simple: every product has the potential to be extraordinary when crafted with precision, creativity, and expertise. From modernizing legacy platforms to launching entirely new tools, we bring a unique blend of technical mastery and user empathy to every project.
Meet Our Founder
Hey! I'm Jeff Peters, and I love making product magic happen. Growing up with a Wall Street veteran dad in New Jersey, I learned early that success comes from mastering both what everyone sees and what happens behind the scenes. This dual-layer perspective led me from professional trading to leading product innovation at TradeStation and Stocktwits, where I helped transform how millions of people interact with financial markets.
Today, through Double Lift, I combine my fintech expertise with my passion for teaching to help ambitious teams create extraordinary products. When I'm not coaching teams or teaching at BrainStation, you might find me cheering on the Florida Panthers or enjoying Miami's waters.
Learn More About Jeff →What's in a Name?
The Double Lift is one of the most iconic sleights in magic—a move that reveals one thing while transforming another. It's the perfect metaphor for what we do. We balance the visible (seamless user experiences, intuitive workflows) with the invisible (robust systems, scalable architectures) to create products that surprise, delight, and deliver real impact.
At Double Lift, the name isn't just a nod to magic—it's a promise to our clients. We're here to elevate your product beyond what seems possible, turning the ordinary into the extraordinary.
How We Work
Creating great products isn't magic—but it takes a thoughtful, precise process. Here's how we bring your vision to life:
Discovery & Strategy
We start by understanding your business, your users, and your goals. This is where we identify opportunities, uncover challenges, and define the path forward.
Design & Build
From user-centric designs to technical execution, we craft solutions that balance beauty with function. Every detail is intentional, ensuring your product feels effortless and impactful.
Iterate & Optimize
Launch is just the beginning. We work with you to track performance, gather feedback, and refine the product to ensure ongoing success.
Why Double Lift?
Unmatched Expertise
With years of experience building fintech platforms, we know what it takes to succeed in the most demanding industries.
Tailored Solutions
Every business is unique, and so are our strategies. We create solutions designed specifically for your goals.
Collaborative Approach
Think of us as an extension of your team—working side by side to bring your vision to life.
Results That Matter
From engagement to revenue, our work drives measurable outcomes that make a difference.
Let's Make Magic Together
Your product's potential is limitless—and we're here to unlock it.